Seasons 440

Logo design and branding for a plant and home decor boutique in Chicago’s North Shore.

I had the opportunity to help rebrand a brick and mortar plant store that was expanding their services to offer floral arrangements, interior design and decor consulting. They were seeking a fresh, sophisticated, and earthly look, and wanted to be perceived as a modern home accessory store, providing California Casual, Modern Farmhouse, and French Country aesthetics. It was important to the client for the logo to feature a floral or plant illustration, which is the core of their business.