Robin McGraw Revelation

Product design and development for a luxury skincare and cosmetics brand.

Robin McGraw Revelation is a luxury skincare brand co-founded by philanthropist and television personality Robin McGraw and board-certified dermatologist Dr. Jessica Wu.

The brand promise is best conveyed through the following quote from McGraw: “I want to encourage women to put themselves first, understand that they deserve to embrace their own beauty, health and happiness, to know they must take care of themselves so they can take care of those they love. It is never too late to start taking care of yourself. You deserve to love who you see in the mirror and what you feel once you put yourself at the top of the list.”

I was part of a team that helped to rebrand the existing luxury skincare line, featuring 14 distinct products, including different tubes, pumps, droppers, and jars. The overall aesthetic is clean and modern and embodies minimal, chic design, using blue with silver embellishments as the primary color palette.