Gray Malin Postcard Book

Product design and development for deluxe hardcover book containing 50 removable cards.

Gray Malin’s postcard book is a deluxe hardcover book containing 50 removable postcards, including Gray’s most popular images of aerial views, gorgeous beaches, ocean waves, and helium balloon messages. For this project, I hand-selected the images used, designed the cover of the book, and art directed page layouts alongside the publisher. This was a brand new addition to the company’s product line, and so I also created promotional materials to support the launch digitally. The first run sold out on our site within 24 hours of its release.