Caesarstone Quartz
Print and digital design for a partnership between Caesarstone Quartz and Lowe’s.
Caesarstone is a premier quartz manufacturing company offering innovative style and endurance for kitchens and bathrooms. I worked with them to develop a campaign centered around their partnership with Lowe’s, featuring a stylish website and an interior design brochure. I was responsible for the concept of the landing page, which highlighted the benefits of Caesarstone quartz, the 20 different surfaces to be offered at Lowe’s, and an inspirational image gallery featuring client photos. I developed the wireframe and design of the landing page, which included image sourcing from brand beauty shots as well as client photos. The print component of the project provided a deeper focus on the 20 difference colors, and for each client photo, I created a moodboard of products offered at Lowe’s.
CREDITS
Studio: IDM Brand
Client: Caesarstone
SCOPE
UX / Interactive Design
Brochure Design
