Saganom Chocolates
Photography direction for a luxury chocolate brand.
Saganom is a lifestyle brand startup that sells artisanal Swiss chocolate. IDM Brand assisted Saganom in solidifying their brand persona, which is geared towards high-end luxury living. A critical objective when creating the brand was to establish that it was not only a chocolate company. IDM executed this vision by creating a distinctive brand style, which is reflected in the website, photography, and social media channels. I developed a style guide to provide direction for how Saganom should be presented from a graphic and visual perspective, which included color palette, typography and textures. I also provided direction for the photoshoot – close-ups and beauty shots were used to highlight the chocolate while neutral tones and textures were used to embrace the refined, modern aesthetic of the brand. In addition to the brand identity, I also designed their website as well as the template and design aesthetic for their Instagram posts.
CREDITS
Studio: IDM Brand
Client: Saganom
SCOPE
Photography Direction
